Our strategy [ Return towards  The Air Liquide Group  ]

• Building leadership positions in key markets and expanding its presence in emerging economies. 
• Driving innovation to offer its customers groundbreaking and competitive solutions. 
• Delivering efficiency by capitalizing on its expertise in technology, acquisitions and logistics in all the regions where it operates. 
• Developing our talents to meet the needs of operational units and World Business Lines with competent and motivated teams. 

In order to achieve its ambition, Air Liquide launched the ALMA program at the beginning of 2008. The program will enable the Group to accelerate its growth and improve its competitiveness in the coming years.

• The Growth project, which concerns the acceleration of development. 
• The Capital project, which aims to reduce the capital intensity of investments. 
• The Goal project, which enables continuous efforts in cost containment. 

• The Business Models project, which identifies opportunities for creating value, notably in emerging economies, and optimizes the Group’s traditional models. 
• The HR Development project, which builds up the skills and motivation of the Group’s teams. 
• The Integral project, which improves modes of operation and collective and individual work practices (such as working in project mode and documenting Group policies and sharing them among all employees). 
• The Allegro project, which adapts and enriches the Group’s communications with its stakeholders to increase understanding of its activities and strategies, and ensures that the Group’s image matches its new ambition